Post by cocolipid on Feb 28, 2024 8:44:07 GMT
Under the "target" heading in the dictionary it is reported: in commercial language, the range of potential buyers of a product, or users of an advertising message . Its synonyms include: audience, recipient, objective to be achieved. This all translates into identifying the potential customer to address. Identifying and knowing your target audience is not always a simple operation ; yet it is a fundamental step to structure a good planning of your web project. In fact, it is from your target that you start to make all the decisions on product, price, communication, image and promotion which make up the entire web marketing strategy. When and why is the target defined? The analysis of potential customers is done during planning.
In this phase of work, an outline of your product or service is created Peru Phone Number based on past experiences, official or personal market analyzes and also on hypotheses. Although this analysis may not be 100% correct, i.e. it may not be able to perfectly understand who your target audience will be, it will still be useful. In the marketing field, the definition of the target is in fact fundamental to decide which "audience" you want to reach through specific communication campaigns . In particular it influences the choice of means to be used. Based on personal data (age classes, sex, level of education, family composition) and psychographic terms (personality traits, lifestyle and values), one medium will be chosen rather than another and the most appropriate type of communication . Today, data that is very useful for companies to understand the attitudes of potential customers are those recovered from users' browsing through cookies .
Through this system it is in fact possible to identify the various types of consumers and decide the type of advertising message most suitable for them. This is how companies are able to create relevant and personalized content and proposals, which almost seem to be tailor-made around the customer. The importance of the target in (digital) marketing strategies For a good marketing strategy, the first thing to do is to define the target through segmentation of the group of potential customers. Once we have segmented the audience and decided which group is our objective (target), market coverage strategies will be followed. From a mass approach that considers the market homogeneous, up to 1 to 1 marketing in which a hyper-segmentation policy is implemented; what matters is that every marketing strategy is accompanied by a digital marketing strategy. Targeting is also an indispensable process for digital marketing .
In this phase of work, an outline of your product or service is created Peru Phone Number based on past experiences, official or personal market analyzes and also on hypotheses. Although this analysis may not be 100% correct, i.e. it may not be able to perfectly understand who your target audience will be, it will still be useful. In the marketing field, the definition of the target is in fact fundamental to decide which "audience" you want to reach through specific communication campaigns . In particular it influences the choice of means to be used. Based on personal data (age classes, sex, level of education, family composition) and psychographic terms (personality traits, lifestyle and values), one medium will be chosen rather than another and the most appropriate type of communication . Today, data that is very useful for companies to understand the attitudes of potential customers are those recovered from users' browsing through cookies .
Through this system it is in fact possible to identify the various types of consumers and decide the type of advertising message most suitable for them. This is how companies are able to create relevant and personalized content and proposals, which almost seem to be tailor-made around the customer. The importance of the target in (digital) marketing strategies For a good marketing strategy, the first thing to do is to define the target through segmentation of the group of potential customers. Once we have segmented the audience and decided which group is our objective (target), market coverage strategies will be followed. From a mass approach that considers the market homogeneous, up to 1 to 1 marketing in which a hyper-segmentation policy is implemented; what matters is that every marketing strategy is accompanied by a digital marketing strategy. Targeting is also an indispensable process for digital marketing .